Why use ghost mannequins in product photos
As per one overview, as numerous as 90% of individuals say item pictures are either incredibly or vital while shopping on the web for non-staple items. To meet these expectations, you can use photos of ghost mannequins of your clothing products.
Some of the benefits of using ghost mannequin photography for your business include the following:
Create realistic-looking products by adding dimension
It’s one thing to neatly arrange footwear or accessories for product shots against a white background; however, it can be challenging to do the same with clothing. The garment’s design might not be suitable for folding or laying flat. Also, the process takes a long time and doesn’t show the product in its best light, so customers can’t see how it looks when worn.
However, an invisible model can demonstrate how a garment, including outerwear and swimwear, fits.
Make your photo session easier
If you’ve ever hired professional models before, you know how difficult it can be to coordinate and how expensive it can be. Phantom life-sized model photography disposes of the requirement for recruiting models and other creatives, similar to cosmetics craftsmen, beauticians, and colleagues.
You can focus on other aspects of your business or job and save time and money by skipping this part. With time, your editing and shooting workflow also gets easier and faster.
Reach out to every customer
Without a human model in the photograph, you don’t need to stress over disengaging any of your clients by not addressing them in your model decisions for principal item pictures. That doesn’t mean you shouldn’t think about being inclusive. More diversity and inclusion in apparel and footwear brand advertising is a desire of nearly a quarter of consumers between the ages of 18 and 28.
You can focus on sourcing diverse, representative talent for lifestyle and marketing photos instead by eliminating models for product photos.
Present every angle and detail
Online purchases should be examined in the same way that they would be in a physical store from various perspectives. They might also want to see the garment’s inside, including the fabric and other small details like the lining, pockets, and brand labels.
Many of these details are missed if you don’t use ghost mannequin photos for clothing. For instance, it’s almost impossible to get a side view or interior shot without using ghost mannequin photos.
Girlfriend Collective, a women’s fashion retailer that cares about the environment, uses ghost mannequins and live model photos for its products. Customers can see the racerback’s inner lining on this bra listing, something that would be impossible to demonstrate on a live model.