How to Use Ghost Mannequin in Your Product Photography

It’s hard to take good pictures of clothes. Models are expensive, flat-lay photos can be difficult to style, and clothes on hangers need to be more attractive. That is where apparition life-sized model item photographs become possibly the most crucial factor. They eliminate the need to hire models while simultaneously creating depth and visual appeal.

Few out of every odd attire shot will attempt to make phantom life-sized model photographs, yet with our tips, you can figure out how to make consistent ones that get customers’ eyes for the right reasons.

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What is ghost mannequin photography?

Ghost mannequin photography entails taking a picture of a person or a mannequin wearing a particular item of clothing and then editing the image to remove the mannequin. The result is a product with more dimension and the appearance of floating clothing. E-commerce brands frequently employ this strategy to promote their goods.

E-commerce brands can use ghost mannequin photography to create compelling images that grab attention and convert customers. Ghost mannequin photos add cohesion to e-commerce store websites, making it easier for customers to browse products because all product listings have the same background and editing style, as seen on REI’s website:

Why use ghost mannequins in product photos

As per one overview, as numerous as 90% of individuals say item pictures are either incredibly or vital while shopping on the web for non-staple items. To meet these expectations, you can use photos of ghost mannequins of your clothing products.

Some of the benefits of using ghost mannequin photography for your business include the following:

Create realistic-looking products by adding dimension

It’s one thing to neatly arrange footwear or accessories for product shots against a white background; however, it can be challenging to do the same with clothing. The garment’s design might not be suitable for folding or laying flat. Also, the process takes a long time and doesn’t show the product in its best light, so customers can’t see how it looks when worn.

However, an invisible model can demonstrate how a garment, including outerwear and swimwear, fits.

Make your photo session easier

If you’ve ever hired professional models before, you know how difficult it can be to coordinate and how expensive it can be. Phantom life-sized model photography disposes of the requirement for recruiting models and other creatives, similar to cosmetics craftsmen, beauticians, and colleagues.

You can focus on other aspects of your business or job and save time and money by skipping this part. With time, your editing and shooting workflow also gets easier and faster.

Reach out to every customer

Without a human model in the photograph, you don’t need to stress over disengaging any of your clients by not addressing them in your model decisions for principal item pictures. That doesn’t mean you shouldn’t think about being inclusive. More diversity and inclusion in apparel and footwear brand advertising is a desire of nearly a quarter of consumers between the ages of 18 and 28.

You can focus on sourcing diverse, representative talent for lifestyle and marketing photos instead by eliminating models for product photos.

Present every angle and detail

Online purchases should be examined in the same way that they would be in a physical store from various perspectives. They might also want to see the garment’s inside, including the fabric and other small details like the lining, pockets, and brand labels.

Many of these details are missed if you don’t use ghost mannequin photos for clothing. For instance, it’s almost impossible to get a side view or interior shot without using ghost mannequin photos.

Girlfriend Collective, a women’s fashion retailer that cares about the environment, uses ghost mannequins and live model photos for its products. Customers can see the racerback’s inner lining on this bra listing, something that would be impossible to demonstrate on a live model.

Concentrate on the product

Faces, not inanimate objects, are what people naturally look for in images. Knowing this can be useful for creating effective landing pages, lifestyle photos, and banners, but not so much for e-commerce shots with white backgrounds.

With over 80% of design customers looking at portable, posting photographs that are not difficult to see and explore on more modest screens is critical for any clothing online business. When you remove a person from your product photo, you also remove distracting elements like a model’s hands, feet, or other facial features. The focus immediately returns to the product now.

Bring consistency to the shop website and online listings

Your website’s ghost mannequin images let customers know what to expect when browsing your products. Basic thumbnails with a similar piece make it simple to look at items as shoppers go from one page to another.

For instance, CLEONIE SWIMWEAR, which is based in Australia, uses ghost mannequin shots for the main images so that you can see a consistent appearance throughout the pages of the shop. The white foundation additionally makes it simple to see the genuine nature of everything.

How to execute ghost mannequin in product photography

You can shoot and edit ghost mannequin photos yourself using Adobe Photoshop, or you can hire a professional editing studio like (CPM) Clipping Path Manager and Fix the Pix to do the work for you.

Two photos are required for any ghost mannequin photograph to be effective:

A picture of the clothes on a live model or mannequin
A picture without any labels on the inside

The two sorts of photographs will give you or the manager enough visual information to make a composite image with the effect of an invisible mannequin.

1. For the first picture, put your clothing “on.”

For upper-body garments, first, shoot your garment on a mannequin or live model with their arms pointing down. To remove as many wrinkles as possible, make sure you steam or iron them first.

2. For the second picture take your clothing “off”

Then, for consistent lighting, clip your clothing item to a whiteboard or foam core and raise it in the same location as the mannequin.

3. Together, edit your photos of ghost mannequins.

The next step is image editing, which combines your photos and removes any flaws. To learn how to edit your photos for a polished look, follow our step-by-step guide.

Get the most out of your ghost mannequin product photos

During the shoot and during the editing process, you can improve your ghost mannequin photos in more than one way. We’ve also given you some marketing advice to help you get the most out of your photos and sell more of them.

Retouch imperfections

Before the photo shoot, make sure your clothes are clean and have a taut fabric. Additionally, you should look for stains, loose threads, seams, creases, and wrinkles. In case you need to make any last-minute adjustments on set, have a steamer, safety pins, tape, and scissors on hand.

Making sure that the dress is cleaned will assist you with getting a top-notch item look, yet even in ideal circumstances, you can miss a defect. Because editing typically fixes those, not all is lost. You can outsource it and free up time for more important business tasks by using photo retouching services, though the process is time-consuming.

Add shadow to products to give them depth

Use drop shadows and reflective shadows to add depth to your ghost mannequin shots if they look flat. By doing this, you give your products dimension and prevent them from looking like cardboard cutouts. A seemingly insignificant adjustment can instantly improve your photos.

Change the color for new variations

Shooting each new colorway of clothing is expensive and time-consuming for any e-commerce business selling hundreds of items. For any new fabric colors or prints, you can instead edit the original ghost mannequin image to change the colors.

Add your company’s logo and other marketing image elements

Perhaps you don’t have item marks and labels at the hour of the shoot. In post-processing, you can add tags to the interior. If your branding design changes but you lack the resources to reshoot your entire inventory, this is also helpful. This picture from M.M.Lafleur shows the brand tag clearly.

You can also cut out the ghost mannequin from the original photo and hang it on a rack or hanger with additional design elements like graphics and text to emphasize particular details. For instance, the reasonable ranch-to-storage room clothing brand Pareto utilizes a photograph of this crewneck sweater to show shoppers the cautious contemplations behind the item’s plan.

Outsource Photo Editing

Do you need a photo edited but don’t have the time or skills to do it yourself? Look no further than our team of professional photo editors. We can take care of everything from basic fixes to more complex edits, like color correction and restoration, clipping path, photo retouching, image masking, product photo editing, and ghost mannequin, Plus, our prices are very reasonable, so you can afford to have your photos looked after without breaking the bank.

The best Photo Editing Service Provider company is Clipping Path Manager And Fix the Pix

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Create outfits

You can create image groups of your clothing using ghost mannequin photos to boost sales without having to shoot each combination with live models.

Show product variations in a single image: You can include a variety of colors, patterns, or shape options in a single photo for easy product comparison. The mindfully made clothing and loungewear mark The MORI Club sells a bra couple pack. Utilizing a solitary photograph, purchasers can pick which two styles to pick.

Describe the entire collection: Like item varieties, you can join all pieces of clothing to show a determination of each new assortment. This is how House of Aama, a fashion label based in Los Angeles, announces new products on its Instagram page.

Create outfits and offer them in bundles:

You can start curating outfits and selling them as product bundles if you have photos of ghost mannequins in your inventory. Bundling can help you get rid of excess inventory, introduce new products to customers, and offer seasonal discounts. For instance, Girlfriend Collective sells this set of essential workout clothes and displays the higher price for buying each item separately.

360-spin images

Allow clients to see the item from each point before they purchase utilizing 360-degree turn item photography. Shopify reports that some product pages using this technology increased conversion rates by as much as 250%, making virtual shopping even more immersive.

However, you don’t need to go straight into putting resources into an expanded reality application. You can get started with 360-spin photography for a reasonable price by using multiple shots of your product and a basic turntable.

Make shopping online as easy as possible

Clothing shopping is a personal experience, but if customers are unable to get a good look at the items, it can be difficult. One of the tools you can include in your arsenal to help users have a better experience and get more sales is ghost mannequin photography.

If the procedure takes too much time, you might want to outsource it to a photo editing company like CPM. You will not only simplify the shopping experience of your customers but also conserve workday hours.